Digital Marketing SKILLSTREE

Micro Skill

You

IS5 DM

Introduction to Digital Marketing

HS6 DM

Understanding Social Media Platform

HS52 DM

Email Marketing

HS54 DM

Paid Search Advertising and Analytics

HS58 DM

Conversion Tracking

HS60 DM

Content Strategy

HS71 DM

Social media audience Profile

HS72 DM

Search Engine Optimisation (SEO)

HS73 DM

HTML and CSS skills

Social Media Manager

dIGITAL MARKETING
SKILLSTREE

you

Micro skills

IS5 DM
Introduction to Digital Marketing
HS6 DM
Understanding Social Media Platform
HS52 DM
Email Marketing
HS54 DM
Paid Search Advertising and Analytics
HS58 DM
Conversion Tracking
HS60 DM

Content Strategy

HS71 DM
Social media audience Profile
HS72 DM
Search Engine Optimisation (SEO)
HS73 DM

HTML and CSS skills

Social Media Manager

Average Compensation

Social Media Manager

Monthly

$3,500 to

$7,000

Annual

$48,000 to

$84,000

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Micro Learning

  • Fundamentals of Digital Marketing
  • Types of content Digital marketing
  •  Ways of Market Your Brand/Product/Services
  • Know-how to use Website Free Google Sites Builder / Applications
  • Introduction of Social Media Marketing platforms
  • Advertising Functions and Formats Social Media Platform
  • Understand of Facebook Marketing
  • Understand of Instagram Marketing
  • Understand of LinkedIn Marketing
  • What is Email Marketing?
  • Understand of targeted customer-based and needs analysis
  •  Know-how to build an effective Email Marketing? Tool / Application with AI usage
  • Ways of Email Marketing process and procedure
  • Introduction to Advertising
  • Types of Paid Search Advertising
  • Roles, Tools, and Application of Paid Search Advertising
  • Analytics reporting and study of the customers & needs
  • Introduction to Conversion Tracking
  • Understand of Tracking Tools and Platform usage
  • Know-how to create Conversion Metrics and Goals
  • Troubleshooting and conversion data analysing skills
  • Introduction to Content Strategy
  • Definition of Targeted Group Personas / Campaign goals
  •  Process of Content Planning, Creation and Optimization
  •  Overall Content Measurement and Analysis
  • Understand of the relevance of Digital Platform audience background
  • Technology, Tools & Application adoption process
  •  Social media transaction contexts and contents (in Channels)
  •  Analytics and metrics of digital marketing plan
  • Introduction to Search Engine Optimization (SEO) roles
  •  Know-how skills of Tools, Application, and website optimization
  •  Methods of Problem-Solving on the website performance and speed
  • Strategic Planning and Operational Control
  • Introduction to HTML and CSS
  • Understand of Structure and Elements of HTML
  • Understand of Box Model and Layouts of CSS
  • Working layout of HTML and CSS: Transitions and Transformations
  • Practices and Procedures of HTML and CSS
  • HTML and CSS Framework and Libraries Deployment